Partnership Led Growth project | Dezy It, Inc

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Partnership Led Growth project | Dezy It, Inc

Dezy It - www.dezyit.com

Problem Statement

Your product growth is slow!

Solution - https://web.dezyit.com/

Accelerate your product-led growth through rapid experimentation and validation

Website: (www.dezyit.com)

WebApp: https://web.dezyit.com/

https://youtu.be/R_2lRHiKPzU?si=0iK5bdb_LU7aiGRb

Litmus Test

Question	Yes/No
Do you have PMF?	No, we have received positive feedback and had a lot of one time free users and are close to early paid adoption
Are you finding it difficult to acquire new customers or enter a new market?	Yes, we are doing a demo led approach and would requires more partners to be able to speed up distribution
Are you looking to drive power usage?	Yes, we are closing all the loopholes on the onboarding and retention loops
Do you have customers making requests for an integration?	No

Ideal Customer Profile (ICP)

	ICP 1	ICP 2	Influencer	Blocker
Ideal customer profile name	Mid-Large Enterprise	Series A & B - Funded Startups	ICP 1 & 2	ICP 1 & 2
Job title	Senior Product Manager	CPO	Product Manager	CFO
Age	30-50	30-50	25-40	35-55
Organisational goals	Growth in Revenue or Profits	Growth in Revenue or North Star Metric	Growth in Revenue or Profits	Growth in Revenue or Profits
Role priorities	Product Oppurtunities	Product Oppurtunities	Product Oppurtunities	Financial Planning, Calculating ROI
Role in buying process	High (Buyer and Influencer)	High (Buyer and Influencer)	High (Influencer)	High/Med (Blocker - Approval)
Reporting structure	Reports to CPO	Reports to CEO/Founder	Reports to Sr. PM OR CPO	Reports to CEO
Preferred channels	Face-to-face, Email, Phone, Video Meet	Face-to-face, Email, Phone, Video Meet	Face-to-face, Email, Phone, Video Meet	Face-to-face, Email, Phone, Video Meet
Products used in workspace	PPT, Google Docs, Figma, Miro, A/B Testing	Whimsical, Jira, Figma, Google Docs, PPT	PPT, Google Docs, Figma, Miro, A/B Testing	Tally, Sheets, Teams, Mail
Where do they spend time	Commuting to office, Meetings, Conferences, Zoom calls	Commuting to office, Meetings, Conferences, Zoom calls	Commuting to office, Meetings, Conferences, Zoom calls	Commuting to office, Meetings, Conferences, Zoom calls
Pain points	Stakeholder Alignment	Process for Rapid Experimentation	Stakeholder Alignment	Growth - Revenue, Profits
Current solution	PPT	Google Docs	Miro

Brand Values

Brand Values.png

Current Market

New category - Prouct Led Growth Tools - Lies in the intersection of Process, Documentation and Experimentation tools

Process & Task Management -

Asana - https://asana.com/

Monday - https://monday.com/

Trello - https://trello.com/

Collaborative Documentation -

Miro - https://miro.com/

Mural - https://www.mural.co/

Whimsical - https://whimsical.com/

Experimentation Tools -

A/B Smartly - https://absmartly.com/

Kameloon - https://www.kameleoon.com/en

List of Partners - Fitment Test

Questions	Product Growth Consultants	Growth Workshop Trainers	Product Des Agencies
Is our goal aligning?	1	1	0
Do we have customer requests?	1	1	0
Does our ICP match?	0.5	0.5	0.5
Will our brand image improve?	0	1	0
Do our brand values match?	0.5	0.5	0.5
Can I increase the price of your product after the partnership?	1	1	0.5
Will the partnership let me enter new markets?	1	0.5	0.5
Score	0.7	0.8	0.3

What's in it for my Partners?

For both Product Growth Consultants and Growth Workshop Trainers.

Long term - Passive Recurring Revenue

PoC List

PoC Contender	Do they have high intent to make the partnership successful?	Would their motive align with you to make the partnership successful?	Are they likely to respond quickly?	Have they worked on partnerships in the past?	Would they have bandwidth to pull off the partnership?	Score
Product Growth Consultant	0.5	1	1	0.5	0.5	0.7
Growth Workshop Trainers	0.5	1	1	0.5	0.5	0.7
Product Des Agencies	0	0.5	1	0.5	0.5	0.5

LinkedIn Outreach Message Campaign:

1st Message:

Hi {Name},

It's a pleasure to finally connect with you, I noticed you are also working in the space of product growth. I believe, we have something to offer that might be valuable for your customers and your business. If you are interested to know more?

Warm Regards,

Indro

2nd Message - Follow Up:

Hi {Name},

Thanks for connecting with me, I am the founder of Dezy It and we have been working with Growth Leaders in the industry across the globe to learn about their process, identify and develop a great growth system for software product companies.

Would love to see if you have a moment to get introduced, share notes and discuss how we can partner with each other to develop and distribute Dezy It further.

Warm Regards,

Indro

3rd Message - Follow Up:

Hi {Name},

Greetings for the day, I am pushing this thread to the top of the inbox.

I am sharing our website - www.dezyit.com and deck below so that you can learn more about us and our offering.

I look forward to meeting with you to collaborate and offer better solutions to our customers.

Hope to hear from you soon,

Thanks & Regards,

Indro

First Call Design:

Before the call

Partners Current Goals Value Prop:

- - Product Growth Consultants -
  - - Process Optimisation Post Consultation for the Teams
    - Recurring Revenue - Subscription
  - Growth Workshop Trainers
  - - Process Optimisation Post Workshop for the Students
    - Recurring Revenue - Subscription

What's your current process?
What do you think are the shortcomings in this process?
Show them a sprint on Dezy It!
Explain Competitive Edge/Differentiate from other Process Management tools
Discuss ICP's, Pricing, Revenue Share

During the call:

Mention the value created for customers

Mention the ease of adoption and share the Partnership Onboarding Link

Demo the Partnership Dashboard - and establish Transparency in the system

Talk about Pricing & %Rev share and clearly define key terms in the contract

Talk about the next steps and getting started

After the call:

Create a summary and send it to your partners POC

Stakeholder Pitch - PPT (5-6 Slides)

Partnership Objective - Distribution of Paid Licenses
Value Prop - Curated Onboarding through partners and long term efficiency through the product.
Impact on your org's north-star metric - Passive Revenue, Customer Retention & Re-engagement
Customer needs and user base analysis - Need to grow faster
Competitive Analysis - Only Growth Sprint Process Tool in the market.
What does Success look like? - Ongoing Growth Sprints, Happy Customers, Increased Referrals, Exclusive Market Access