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Dezy It - www.dezyit.com

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Problem Statement

Your product growth is slow!

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Solution - https://web.dezyit.com/

Accelerate your product-led growth through rapid experimentation and validation

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• Website: (www.dezyit.com)
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WebApp: https://web.dezyit.com/

• https://youtu.be/R_2lRHiKPzU?si=0iK5bdb_LU7aiGRb

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Litmus Test

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Ideal Customer Profile (ICP)

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Brand Values

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Current Market

New category - Prouct Led Growth Tools - Lies in the intersection of Process, Documentation and Experimentation tools

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Process & Task Management -

Asana - https://asana.com/

Monday - https://monday.com/

Trello - https://trello.com/

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Collaborative Documentation -

Miro - https://miro.com/

Mural - https://www.mural.co/

Whimsical - https://whimsical.com/

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Experimentation Tools -

A/B Smartly - https://absmartly.com/

Kameloon - https://www.kameleoon.com/en

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List of Partners - Fitment Test ​

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What's in it for my Partners?

For both Product Growth Consultants and Growth Workshop Trainers.

Long term - Passive Recurring Revenue

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PoC List

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LinkedIn Outreach Message Campaign:

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1st Message:

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Hi {Name},

It's a pleasure to finally connect with you, I noticed you are also working in the space of product growth. I believe, we have something to offer that might be valuable for your customers and your business. If you are interested to know more?

Warm Regards,

Indro

2nd Message - Follow Up:

Hi {Name},

Thanks for connecting with me, I am the founder of Dezy It and we have been working with Growth Leaders in the industry across the globe to learn about their process, identify and develop a great growth system for software product companies.

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Would love to see if you have a moment to get introduced, share notes and discuss how we can partner with each other to develop and distribute Dezy It further.

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Warm Regards,

Indro

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3rd Message - Follow Up:

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Hi {Name},

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Greetings for the day, I am pushing this thread to the top of the inbox.

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I am sharing our website - www.dezyit.com and deck below so that you can learn more about us and our offering.

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I look forward to meeting with you to collaborate and offer better solutions to our customers.

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Hope to hear from you soon,

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Thanks & Regards,

Indro

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First Call Design:

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Before the call ​

Partners Current Goals Value Prop:

• • • Product Growth Consultants -
    • • Process Optimisation Post Consultation for the Teams
      • Recurring Revenue - Subscription
    • Growth Workshop Trainers
    • • Process Optimisation Post Workshop for the Students
      • Recurring Revenue - Subscription

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• What's your current process?
• What do you think are the shortcomings in this process?
• Show them a sprint on Dezy It!
• Explain Competitive Edge/Differentiate from other Process Management tools
• Discuss ICP's, Pricing, Revenue Share

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During the call:

Mention the value created for customers

Mention the ease of adoption and share the Partnership Onboarding Link

Demo the Partnership Dashboard - and establish Transparency in the system

Talk about Pricing & %Rev share and clearly define key terms in the contract

Talk about the next steps and getting started

After the call:

Create a summary and send it to your partners POC

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Stakeholder Pitch - PPT (5-6 Slides)

• Partnership Objective - Distribution of Paid Licenses
• Value Prop - Curated Onboarding through partners and long term efficiency through the product.
• Impact on your org's north-star metric - Passive Revenue, Customer Retention & Re-engagement
• Customer needs and user base analysis - Need to grow faster
• Competitive Analysis - Only Growth Sprint Process Tool in the market.
• What does Success look like? - Ongoing Growth Sprints, Happy Customers, Increased Referrals, Exclusive Market Access

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Building Trust -

Partner Dashboard & Relationship Manager:

Each partner will receive their personalised dashboards where they can check all the stats.

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The flow for the person who joined through a partner

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